Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.

With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai.

ROLE

Reporting to the Global VP Customer Success, the Insights & Analytics Manager holds a pivotal position in the organization. They contribute to the company’s prospecting efforts while providing thorough analysis, insights, and recommendations in relation to top-priority industries and/or advertisers identified by the local Sales leads. They are responsible for developing and pushing further our local-territorial expertise fueled by geo-spatial data. In addition, they support our Account Management teams during the post-sales stages. Their focus is aligned with the sales’ prospected targets and the existing clients' segmentation. Most of their time is spent on Tier 1 prospects (as defined by local Sales Leads) and/or Tier 1 existing clients (based on Planhat client tiering).

The preferred work arrangement for this role is a hybrid schedule based out of the Miami office.

MAIN RESPONSIBILITIES

Pre-sales:

• Provides market insights/market trends fueled by internal data (campaign data and/or Locala Planning data) to the Sales team to accelerate deal closures. Industries/verticals to be defined with the Sales leads in Q1 each year
• Works alongside the Marketing Team to develop the company's content strategy. Provides relevant content based on internal existing data (campaign data and/or Locala Planning data) to the marketing team
• Assists in/leads Product demos (Locala Planning) when necessary - primary focus on Tier 1 prospects (list to be provided each quarter by local Sales leads)
• Elaboration of custom decks for Tier 1 prospects (list to be provided each quarter by the local Sales leads)
• Provides ongoing input to the sales leads on ways to improve our insights and analytics offering to better meet client needs 
• Responsible for technical improvement of any sales enablement collateral (co-built with the Sales enablement team in the region)

Post-sales:

• Aligns with local Heads of Customer Success leads to develop and package measurement insights reports
• Co-builds and co-presents post-sales reports for our Tier 1 client segment (based on Planhat client tiering) reports with local customer success teams
• Trains the AM teams on how to use advanced insights to improve upsell
• Builds upsell recommendations/suggestions for our Tier 1 client segment (based on Planhat client tiering) to build customer loyalty 
• Co-builds and co-presents QBR/YBR on Tier 1 client segment (based on Planhat client tiering)
• Tableau training for the AMs + documenting processes for how to pull data on their own

Your profile:

• Bachelor’s degree, Masters preferred
• 3+ years experience in the ad tech/digital advertising
• Strong understanding of Media Agency landscape
• Client facing experience
• Advanced proficiency in Excel & working with large data sets

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
• 401k with Company Match
• Paid Parental Leave
• Paid Vacation, Sick Time & Holidays
• Base Compensation for this role is $85,000-100,000 with up to $15,000 in bonuses