Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.

With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai.

To reinforce our UK team, we’re looking for a highly skilled Senior Media Trader with strong programmatic expertise who can operate both hands-on and strategically across complex, omnichannel campaigns joining our growing team based in Vauxhall.

Key Responsibilities

Campaign Execution & Optimization

• Set up, manage, and optimize programmatic campaigns on Locala’s proprietary platform and leading DSPs

• Monitor campaign performance daily and proactively troubleshoot delivery, pacing, and tracking issues

• Recommend and activate relevant audience segments based on client objectives and performance signals

• Investigate discrepancies with third-party measurement tools in collaboration with Support teams

• Provide creative format recommendations in close collaboration with design and creative teams

Programmatic Strategy & Omnichannel Expertise

• Define and execute omnichannel strategies across:

  • CTV / OTT

  • Programmatic DOOH

  • Display & Mobile, including contextual and ID-free targeting

• Leverage multi-DSP expertise (DV360, The Trade Desk, Amazon DSP, Xandr) to recommend the optimal platform mix per campaign

• Manage and optimize PMP and Programmatic Guaranteed deals, particularly for local inventory

• Apply advanced optimization logic to balance reach, frequency, and performance (CPA / ROAS)

Partner & Stakeholder Management

• Work closely with Account Managers to understand client goals, communicate results, and support upsell opportunities

• Act as the main point of contact for campaign-related issues (ad operations)

• Build and maintain strong relationships with local publishers, SSPs, and media partners

• Lead or contribute to weekly syncs with internal teams and external partners

Reporting & Insights

• Analyze performance data and translate results into clear insights for non-technical stakeholders

• Support reporting and performance visualization, with exposure to BI tools such as Tableau

• Contribute to post-campaign analysis and strategic recommendations

Profile & Qualifications

• 6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts

• Strong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Xandr

• Solid understanding of campaign trafficking, optimization, and troubleshooting

• Familiarity with bid shading, throttling, and tracking methodologies (pixels, S2S)

• Strong knowledge of the UK media agency and publisher landscape

• Solid understanding of third party measuring tools (IAS, Doubleverify) is a plus